Asaba Is Talking

BRIEF

Asaba Is Talking needed a clear, modern visual identity that could stand out across podcast directories and social media platforms while staying true to the host, Asaba, without overshadowing the show's conversational tone.

APPROACH

We built the identity around a customized logo derived from a distinctive sound pattern tied to Asaba's name. To keep the focus on the content, we paired it with minimalist typography and a focused color palette designed for seamless execution across digital touchpoints.

RESULT

A clean, highly functional brand system that is subtle, personal, and easily recognizable across all major podcast and social channels—putting the conversations front and center.