BRIEF

The podcast needed a fresh, recognizable look(logo, visual identity and marketing assets) for social media and podcast apps, but it couldn't feel overly stiff or distract from the friendly, conversational vibe of the show.

APPROACH

We built the logo using a unique sound pattern from Asaba’s name. From there, we kept everything else simple clean fonts and a clean color scheme so the brand is easy to use anywhere without looking cluttered.

RESULT

A distinct, personal brand that looks professional on every platform, making the podcast instantly recognizable while keeping the focus where it belongs: on the conversations.