Pascal - YungKing

BRIEF

The client needed an eye-catching event flyer to promote "Artist Night" featuring Pascal on Valentine's Day (14th Feb). The primary challenge was balancing prominent branding for the headliner with essential event details—such as the lineup, venue, reservations, and contact info—without creating visual clutter.

APPROACH

Designed a high-contrast, atmospheric visual identity using dark marble textures and festive overhead string lights to set a nightlife mood. Placed Pascal centrally with bold, layered typography ("ARTIST NIGHT") driving visual hierarchy. A thematic heart balloon highlights the Valentine's Day date, while organized white metadata blocks keep secondary information, like guest performers, location, and reservation details; clean and legible.

RESULT

Delivered a sleek, professional promotional asset that effectively communicated key event details while maintaining strong artist branding, successfully driving audience engagement and table reservations ahead of the show.