— CASE STUDY

HAIR FLOWER

CLIENT
HAIR FLOWER
YEAR
2024
SCOPE
Logo, marketing assets

BRIEF

MayFlower, founder of Hair Flower, needed a distinctive logo to give her hair and beauty salon a clear, professional identity. The shop lacked a recognizable mark that reflected the quality, care, and passion behind her services, making it harder to build strong brand recall with clients in person and through marketing materials.

APPROACH

Rather than overcomplicating the scope, we focused on crafting a sleek, highly versatile logo mark and complementary marketing assets. We combined sophisticated typography with clean visual elements designed to translate effortlessly across both physical salon collateral and digital touchpoints, ensuring the mark embodied elegance and self-care.

RESULT

The new visual identity instantly elevated the shop’s presence. Even as a lean design project, the new logo gave Hair Flower a polished, memorable look that strengthened brand recognition, built immediate client trust, and accurately matched the high level of care MayFlower puts into her work.

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